Veille des tendances : soins pour hommes

The global men’s grooming market was estimated to top 50 billion U.S. dollars in 2017. By 2024, that figure is estimated to reach an impressive 81.2 Billion U.S. dollars, according to Statista.

Extending well beyond traditional men’s shaving products, men are increasingly investing in skin care, hair care, wellness and men’s makeup products. To keep pace, more and more brands are emerging to tap in specifically to the exciting men’s personal care market.

What guys want

Multi-functional products that offer efficiency and efficacy appeal well to male consumers. Also, easy-to-use formats that apply quickly and are easily portable are key. Not surprisingly, beard and stubble care products are also extremely popular. Striving to maintain youthful vitality, men are also increasingly concerned with skin care, a key market growth area. Naturals and products with minimal or more masculine fragrance signatures are also preferred.

Product trends

With such exploding men’s grooming market growth, new products are hitting the market all the time.

Following are some trending men’s favorites from our Bibliothèque de formulation de guides:

• Zoom-ready - Notre Crème pour les yeux lumineuse 3 en 1 prête pour le zoom minimizes dark circles, aids in moisture retention, and has a cooling effect to sooth and brighten tired eyes. Bâton lumineux multi-usage moisturizes with a hint of highlighting glow for radiance and brightening. Also popular,  a leave-on masque visage soin hydratant qui rafraîchit et rafraîchit les appels avant ou après de longs appels.
• Moisturizing and exfoliation – Bâtons hydratants multifonctions can be applied to hair, body, face and lip. Tame brows and flyaway hairs, moisturize dry heels or elbows, or targeted on-the-go facial moisturization. Another favorite, our fresh start moisturizing body scrub gently exfoliates and moisturizes in one step.
• Nettoyage – Bâtons nettoyants cleanse and moisturize in a super portable and easy-to-use format.
• Beard and hair care – Masque capillaire nourrissant aux plantes provides “just right” conditioning and smoothing for unfussy hair care. Also, ever-popular huile à barbe apprivoise et hydrate les cheveux, le chaume ET la peau.
• Lip care – Lip scrub and moisturing mask to prep and prime lips and baume à lèvres végétalien for on-the-go moistuzation
• Hand care – Day relief hand cream for light, fragrance-free day-time moisture and night relief hand cream for a more intensive, nightly treatment.

All these examples tick the boxes for multi-functionality, naturals focused, and no-fuss, easy self-care….perfect for today’s well-groomed men!

En savoir plus sur Men’s Grooming Guide Formulations et notre complet Bibliothèque de formulation de guides ou demandez des échantillons de nos émollients naturels aujourd'hui.