{"id":332714,"date":"2019-05-15T20:41:10","date_gmt":"2019-05-16T03:41:10","guid":{"rendered":"https:\/\/meadowfoam.com\/trend-watch-athleisure\/"},"modified":"2019-05-15T20:41:10","modified_gmt":"2019-05-16T03:41:10","slug":"trend-watch-athleisure","status":"publish","type":"post","link":"https:\/\/meadowfoam.com\/fr\/trend-watch-athleisure\/","title":{"rendered":"TREND WATCH – Athleisure"},"content":{"rendered":"

Selecting personal care formulations that fit well into an active lifestyle<\/strong><\/p>\n

Efficiency.\u00a0 A requirement at almost every corner of modern life. And, it turns out, also a growing requirement in the development of beauty product applications.\u00a0A clear example of this is in the development of \u201cAthleisure\u201d beauty products.<\/p>\n

Athleisure defined<\/strong><\/p>\n

These can be defined as products that are designed to be applied either pre- or post-workout and need to be squeezed into efficient, short application windows for active people that are often balancing workouts in the middle of a work day.<\/p>\n

Consumers are increasingly looking for multi-functional products that tick multiple boxes in busy, active lives so let\u2019s take a closer look at what that means.<\/p>\n

Products that fit the bill<\/strong><\/p>\n

Products that fit this space have to be targeted yet multi-functional. They need to be presented in easy-to-use formats that apply quickly and are easily portable.<\/p>\n

New products are hitting the market all the time but following are some trending favorites. Some examples include:<\/p>\n