Responding to consumer demands, NPP releases Ecocert and COSMOS approved Meadowfoam Seed Oil XPR.
Salem, OR ─ August 1, 2019 ─ Natural Plant Products, Inc. (NPP) a producer of natural botanical oils/extracts from Oregon-based co-op member farms, has formally released Meadowfoam Seed Oil XPR, a mechanically extracted version of their Meadowfoam Seed Oil, their first new product introduction for the oil producer in eight years.
Meadowfoam seed, the source of Meadowfoam Seed Oil XPR, is grown in the rainy Willamette Valley of Western Oregon, USA by the co-op’s close to 50 member farms. NPP supplies about 90% of the global market for the ingredient. More than twice as stable as popular jojoba oil, luxurious and fast-absorbing Meadowfoam Seed Oil is used globally in a variety of hair, skin, lip and body product applications.
Developed to meet evolving consumer demand, Meadowfoam Seed Oil XPR is mechanically extracted and refined to meet Ecocert/COSMOS Approved standard for cosmetic ingredients. This is appealing to formulators responding to clean beauty trends where supply chain transparency and responsible ingredient sourcing is seeing considerable scrutiny from discerning consumers.
"Sviluppare nuovi prodotti per il mercato non è un'impresa delle nostre dimensioni", afferma Mike Martinez, NPPCEO di Mike Martinez. "Abbiamo una reputazione consolidata per lo sviluppo di materie prime di alta qualità da mantenere, così necessarie per essere assolutamente sicuri di averlo fatto bene".
Getting Meadowfoam Seed Oil XPR ready for market has included formulating and testing guide formulations with XPR in the company’s Salem, Oregon Applications Lab and introducing the product to select global partners over the last year.
“Meadowfoam Seed Oil XPR matches the specs of our flagship Meadowfoam Seed Oil so is easy to plug in to existing MSO formulations,” explains Martinez. “It’s more expensive to produce at this point, but, given its slightly lighter color and cachet of meeting Ecocert, COSMOS and NPA standards, commitments for industry uses have been strong so far. Also, since the product is essentially a uniquely Pacific Northwest story, that has a lot of appeal for brand managers looking for a great natural, ‘pride-of-place’, ingredient story.”
Circa Natural Plant Products, Inc.
Natural Plant ProductsInc. è la filiale di produzione e commercializzazione di OMGuna cooperativa di fattorie multigenerazionali nella zona Willamette Valleydi Oregon, USA. Questo rapporto assicura che OMG i coltivatori ricevono un giusto compenso per il loro raccolto e contribuiscono a preservare la comunità agricola regionale. La natura verticalmente integrata dell'organizzazione assicura la fornitura delle NPPmaterie prime speciali, permette al personale aziendale di implementare molteplici procedure di controllo qualità in ogni fase della produzione e garantisce la trasparenza operativa. Inoltre, la cooperativa dedica un agronomo del personale per sostenere, monitorare e massimizzare la produzione agricola sostenibile.
Per saperne di più: https: //www.meadowfoam.com
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