{"id":332739,"date":"2021-07-01T17:19:15","date_gmt":"2021-07-02T00:19:15","guid":{"rendered":"https:\/\/meadowfoam.com\/trend-watch-waterless-formulations\/"},"modified":"2021-07-01T17:19:15","modified_gmt":"2021-07-02T00:19:15","slug":"trend-watch-waterless-formulations","status":"publish","type":"post","link":"https:\/\/meadowfoam.com\/ja\/trend-watch-waterless-formulations\/","title":{"rendered":"Trend Watch: 6 Reasons to Embrace Waterless Beauty Formulations"},"content":{"rendered":"

A top trend for 2021<\/strong><\/h4>\n

Popular in, and inspired by, Korean Beauty regimens, waterless beauty products have emerged as a truly global trend. Along with sustainability impacts, global clean water availability concerns and improved product efficacy, there are many reasons savvy consumers are embracing the waterless beauty movement. Let’s take a look at a few as well as highlight our top Waterless Guide Formulation picks.<\/p>\n

1. Potency and product efficacy <\/strong><\/h4>\n

The first ingredient in many cosmetic products is often water. While water can provide consistency and format delivery flexibility, it often is used as “filler” to quite literally dilute the products it is in. \u00a0Limiting or removing water used in formulations can contribute to higher potency of beneficial ingredients and improved efficacy.<\/p>\n

2. Water sensitivity and sustainability<\/strong><\/h4>\n

With the boosted potency offered by waterless formulations, you need less per application which translates to less packaging used over time and more efficient product production. This can ultimately impact overall manufacturing carbon footprint and production efficiencies across the board. Couple that with the fact that over 1.1 billion people currently face limited access to fresh water. More mindful use of any water is an immediate global mandate.<\/p>\n

3. Post-consumer waste reduction<\/strong><\/h4>\n

Many companies are reacting to consumer demands to limit plastics use. In the West (particularly in the US, where single-use plastics consumption is high), many creative waterless solutions are gaining popularity with sustainability-conscious consumers by delivering formulations in bars or other formats. These are often presented in reusable or recyclable or compostable packaging like metal or bamboo tins, glass jars, or paper boxes versus using plastic packaging solutions.<\/p>\n

4. Minimize the need for preservatives<\/strong><\/h4>\n

Water can introduce bacteria into formulations requiring the addition of preservatives to maintain product freshness. Without water, you can reduce the need for preservatives while increasing concentrations of ingredients that actually boost efficacy.<\/p>\n

5. Less drying<\/strong><\/h4>\n

Water can often dry out skin and hair so, by going waterless, not only are products likely to be more effective, they can be less drying as well.<\/p>\n

6. Compatability with natural and clean beauty trends<\/strong><\/h4>\n

Naturals and clean beauty trends remain popular and waterless formulations often map to them, ticking multiple boxes for savvy consumers. Naturals with high oxidative stability, like Meadowfoam Seed Oil<\/a> (which boasts twice the oxidative stability of jojoba oil), can play a key role here by effectively extending the shelf life of other natural and clean beauty ingredients.<\/p>\n

TOP WATERLESS FORMULATIONS<\/strong><\/h4>\n

Chemists in our Applications Lab have developed an extensive \u00a0Waterless Guide Formulation Library<\/a>. It’s pretty beefy, so we’ll highlight some of our top waterless formulation picks below:<\/p>\n