{"id":61,"count":53,"description":"Today\u2019s consumers are concerned about what they put on their skin, hair and bodies. There is a growing consciousness among consumers that want to know about ingredient sources as well as the global impacts of those ingredients. This translates into four pillars that help define \u201cclean beauty\u201d: safety, sustainability, ethics and transparency.\r\n\r\nMany are seeking products that are naturally and ethically sourced, and made without toxic or GMO derived ingredients. 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