Keep Pace with Evolving Cleansing Trends

In an article published in July 2021, CEW and SPATE presented “Top 10 Skin Care Cleansing Google Search Concerns, Interests, and Trends”. While all ten cleansing search trends are super interesting, two, in particular, caught our eye: Cleansing Balm...

Hello Lipstick…we’ve missed you!

Remember lipstick?  Us, too.  Boy, have we missed it.  And, apparently, we aren’t alone. Online Lipstick Searches Soar After a major slump in lip cosmetics thanks to COVID, HAPPI reports that according to Trendalytics, searches for long-wear lipstick grew 1,135%...

Trend Watch: 6 Reasons to Embrace Waterless Beauty Formulations

A top trend for 2021 Popular in, and inspired by, Korean Beauty regimens, waterless beauty products have emerged as a truly global trend. Along with sustainability impacts, global clean water availability concerns and improved product efficacy, there are many reasons...

Trend Watch: Well-Aging at Any Age

A $1.083 Billion Global Market According to the Global Wellness Institute, personal care and anti-aging accounts for a $1.083 billion market in today’s global wellness economy.  In addition, Spate reports that there has been a 26.9% rise in “self-care” searches online...

Trend Watch: Healthy Hair and Scalp

Scalp care as skin care has emerged as a top hair trend in personal care. Skincare Experts Turning to Hair/Scalp Care In fact, Allure Magazine considers it in the top five beauty trends for 2020 stating that”healthy hair starts with a healthy scalp”. In...

Trend Watch: Zoom-Ready

This year online meetings are the “new normal” for many of our daily personal and professional interactions. In fact, one leading online meeting platform, Zoom, grew from about 10 million daily meeting participants in December 2019 to over 300 million by...