{"id":332743,"date":"2021-09-22T17:07:15","date_gmt":"2021-09-23T00:07:15","guid":{"rendered":"https:\/\/meadowfoam.com\/cleansing-trends\/"},"modified":"2021-09-22T17:07:15","modified_gmt":"2021-09-23T00:07:15","slug":"cleansing-trends","status":"publish","type":"post","link":"https:\/\/meadowfoam.com\/pt\/cleansing-trends\/","title":{"rendered":"Keep Pace with Evolving Cleansing Trends"},"content":{"rendered":"<p>In an article published in July 2021, CEW and SPATE presented &#8220;<a href=\"https:\/\/www.cew.org\/beauty_news\/cew-spate-present-top-10-skin-care-cleansing-google-search-concerns-interests-and-trends\/\">Top 10 Skin Care Cleansing Google Search Concerns, Interests, and Trends<\/a>&#8220;.\u00a0While all ten cleansing search trends are super interesting, two, in particular, caught our eye:<\/p>\n<h4><strong>Cleansing Balm searches up 37.5% year over year<\/strong><\/h4>\n<p>According to CEW\/SPATE, this trend is the biggest increase in searches for the facial cleansing category and one we&#8217;ve been noticing for a few years now. In fact, in our <a href=\"https:\/\/meadowfoam.com\/pt\/formulations-library\/\">Guide Formulation Library<\/a>, you&#8217;ll find no fewer than three cleansing balm formulations.<\/p>\n<p>Our <a href=\"https:\/\/meadowfoam.com\/pt\/formulations\/melting-waterless-cleansing-balm\/\">M<strong>elting Waterless Cleansing Balm<\/strong><\/a> is our newest cleansing balm formulation and maps to no fewer than TEN of beauty trends including minimal ingredient, waterless, and mask management. It&#8217;s also one of our new favorites. This delightful cleansing balm includes\u00a0<a href=\"https:\/\/meadowfoam.com\/pt\/products\/daikon-seed-extract\/\">Daikon Seed Extract <\/a>which provides\u00a0smooth, silky feel. <a href=\"https:\/\/meadowfoam.com\/pt\/products\/meadowfoam-xpr\/\">Meadowfoam Seed Oil<\/a>\u00a0adds a substantive texture and skin feel as well as oxidative stability. This cleanser also includes upcycled Orange Wax for added emollience and a light citrus fragrance. SonneNatural\u00ae Select Meadowfoam Seed Oil Enhanced provides a natural alternative to petrolatum.<\/p>\n<p>Our tried-and-true <a href=\"https:\/\/meadowfoam.com\/pt\/formulations\/solid-cleansing-oil-balm\/\"><strong>Solid Cleansing Oil Balm<\/strong><\/a>\u00a0and <strong><a href=\"https:\/\/meadowfoam.com\/pt\/formulations\/peg-free-solid-cleansing-oil-balm\/\">PEG-Free Solid Cleansing Balm<\/a><\/strong>\u00a0actually\u00a0<em><strong>melt<\/strong><\/em>\u00a0onto skin as you rub them in and, upon rinsing, form a milky layer. The result: skin feels conditioned and clean, yet non-greasy. These novel formulas provide more skin feel than a liquid oil cleanser. <a href=\"https:\/\/meadowfoam.com\/pt\/products\/meadowfoam-xpr\/\">Meadowfoam Seed Oil<\/a> contributes substantive texture\/after-feel. <a href=\"https:\/\/meadowfoam.com\/pt\/products\/daikon-seed-extract\/\">Daikon Seed Extract<\/a> balances any potential greasiness for a smooth feel. Botanically-based preservatives include honeysuckle extract and honeysuckle flower extract.<\/p>\n<p>The other trend we wanted to highlight from the CEW article was:<\/p>\n<h4><strong>Cleansing Sticks &#8211; 370.6% search increase since December 2020<\/strong><\/h4>\n<p>On-the-go cleansing has become a familiar norm and having cleansing options that are non-drying AND effective cleansers are common consumer requirements. Mask management continues to pose a range of skin challenges and our cleansing stick works really well to keep skin feeling clean and moisturized without greasiness.<\/p>\n<p>Multi-functional and travel-friendly, our<strong>\u00a0<\/strong><a href=\"https:\/\/meadowfoam.com\/pt\/formulations\/facial-cleansing-stick\/\"><strong>Facial Cleansing Stick<\/strong><\/a>, provides a\u00a0unique cleansing delivery system made with <a href=\"https:\/\/meadowfoam.com\/pt\/products\/meadowfoam-xpr\/\">Meadowfoam Seed Oil<\/a>, <a href=\"https:\/\/meadowfoam.com\/pt\/products\/daikon-seed-extract\/\">Daikon Seed Extract<\/a>, and Coconut Oil. It has a high oil load and is packaged in a solid stick form. This easy-to-apply second step in a double cleanse routine simultaneously dissolves makeup, dirt, and impurities. It also creates a lot of creamy lather, leaving your skin feeling soft and silky-smooth upon rinsing.<\/p>\n<h4><strong>Keep Pace with Evolving Trends<\/strong><\/h4>\n<p>Consumer trends continue to evolve as we move through what seems like a revolving door of &#8220;new normals&#8221;. Having guide formulations to accelerate your formulation developments and help you keep pace with the latest consumer trends is key.<\/p>\n<p>Make sure to check out our complete <strong><a href=\"https:\/\/meadowfoam.com\/pt\/formulations-library\/\">Guide Formulation Library<\/a><\/strong> for the latest formulations from our <a href=\"https:\/\/meadowfoam.com\/pt\/from-our-lab\/\">Applications Lab<\/a>. Our chemists are adding new formulations often to help you stay in tune with whatever beauty search trends emerge in the days ahead.<\/p>\n<h4>Happy formulating!<\/h4>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>In an article published in July 2021, CEW and SPATE presented &#8220;Top 10 Skin Care Cleansing Google Search Concerns, Interests, and Trends&#8220;.\u00a0While all ten cleansing search trends are super interesting, two, in particular, caught our eye: Cleansing Balm searches up 37.5% year over year According to CEW\/SPATE, this trend is the biggest increase in searches [&hellip;]<\/p>\n","protected":false},"author":5,"featured_media":332478,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[79,87],"tags":[],"class_list":["post-332743","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-beauty-trends","category-cleansers"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - 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