Centuries old regimens favoring natural ingredients over synthetics define J-Beauty principles. Cleansing, double cleansing and bathing regimens are particularly popular today. Efficacy and low-key luxury matter as do simplicity and multi-functional products. Many are food-derived using “clean” ingredients and beautiful textures. Our ingredients are light and fast absorbing, offering unique textures that map well to many J-Beauty applications. Particularly popular are waterless cleansers and our Hair Finishing Elixir. Get a Quick Start to your J-Beauty formulations using our J-Beauty Guide Formulations below.