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J-Beauty

Centuries old regimens favoring natural ingredients over synthetics define J-Beauty principles. Cleansing, double cleansing and bathing regimens are particularly popular today. Efficacy and low-key luxury matter as do simplicity and multi-functional products. Many are food-derived using “clean” ingredients and beautiful textures. Our ingredients are light and fast absorbing, offering unique textures that map well to many J-Beauty applications. Particularly popular are waterless cleansers and our Hair Finishing Elixir.  Get a Quick Start to your J-Beauty formulations using our J-Beauty Guide Formulations below.

Formulations for J-Beauty

naturals efficacy vs. synthetics
Solid Cleansing Oil Balm
Part of our multi-step K-Beauty facial regimen, this solid oil cleanser is a hot new product format gaining popularity with Korean brands. This solid balm melts onto skin as you rub it in and upon rinsing forms a milky layer. The result: skin feels conditioned and clean, yet non-greasy. This…
Go Go Cleansing Stick
Go Go Cleansing Stick
An easy-to-apply second step in a double cleanse routine that dissolves makeup, dirt and impurities and creates a lot of creamy lather leaving skin feeling soft and silky-smooth.
Night Cream
Night Cream
This rich yet balanced moisturizing night cream marries a substantial feel with a light, smooth, silky rubout for a non-greasy, yet moisturizing feel.
Day Cream
Day Cream
This light yet substantial day cream spreads easily and absorbs well and can be used as a primer under foundation.
Body Oil
Body Oil
This body oil contains a combination of oils to give the right viscosity for spreadability, while also providing quick absorption and penetration.
Facial Serum
Facial Serum
Delivers concentrated penetration of emollients as a pre-moisturizer. It also functions well as primer under liquid foundation.
PEG-free Solid Cleansing Oil Balm
PEG-free Solid Cleansing Oil Balm
A PEG-free solid balm that melts onto skin on rub-in and, upon rinsing, forms a milky layer leaving skin feeling conditioned and clean, yet non-greasy.
Facial Cleansing Oil
Facial Cleansing Oil
This waterless, oil-cleanser leaves skin feeling soft and smooth after cleansing and rinsing.
Hair Finishing Elixir
Hair Finishing Elixir
A highly versatile hair serum incorporates hair strengthening and replenishing principles of traditional J-Beauty hair care along with antipollution benefits of moisturization and hydration.