K-Beauty

Korean Beauty, known as K-Beauty, is a mega trend focused on attaining skin health, brightness, and hydration using natural ingredients. One of the hallmarks of this trend is that it involves a multi-step process with a myriad of targeted products – from cleansers and toners, to masks, serums, lotions, and moisturizing creams. The goal of K-Beauty is to achieve glowing, youthful skin with a glassy texture.

Because of the many steps and products involved (typically 10 or more), there are many supporting trends nested within the overall K-Beauty umbrella. While these sub-trends may come and go, K-Beauty appears to be here to stay.