A $1.083 Billion Global Market
According to the Global Wellness Institute, personal care and anti-aging accounts for a $1.083 billion market in today’s global wellness economy. In addition, Spate reports that there has been a 26.9% rise in “self-care” searches online in the US for the year-ending Nov 2020.
“Well-aging” over “Anti-aging”
Wellness, well-aging, and self-care have clearly been top global consumer trends in the last year. And, notably, brands are adjusting their messaging away from “anti-aging” terminology that implies that minimizing the impacts of aging is relegated to the realm of mature consumers only. “Pro-aging” or “well-aging” promote achieving healthy skin and hair at any age with increased consumer demand for “well-aging” products represented across all age and gender spectrums.
Naturals and Wellness
In addition, consumers are more devoted than ever to “healthy” products to promote wellness. Naturals are perceived as safe e healthful, and map to feelings of wellness e self-care that consumers are craving. Our farm-to-face seed oils are sustainably produced on member farms and provide unique chemistries that offer stability, luxurious natural alternatives to synthetic emollients, and amazing versatility to a wide range of well-aging applications.
TOP PICKS: Well-Aging Formulations
Our chemists have developed an extensive Guide Formulation Library using our ingredients and, specifically, our Well-aging Formulation Library is pretty beefy, so we’ll highlight some of our Top Well-Aging Formulation Picks below:
- CLEANSERS: Favorites in this class include the Melting Waterless Cleansing Oil Balm with a lovely lavender, citrus scent and gentle, luxurious skin finish, and the bastão de limpeza facial for a handy, highly portable format for cleansing-on-the-go.
- FACE AND LIP: Nosso Gel Creme Hidratante para Processo a Frio provides lovely, rich but light emollience that can be enhanced when mixed with any of our Booster Serums. We are especially keen on the Sérum Booster para o Bem-Envelhecimento that boasts 7 natural emollients including 33% Óleo de semente de Meadowfoam XPR and 29% Extrato de Semente de Daikon (both produced to Ecocert/COSMOS approved standards). This Booster Serum is a real well-aging ‘power pack’, promoting extended moisture retention, regenerative and restorative benefits, and skin texture improvement.
- HAIR AND BODY: Nosso Soro para couro cabeludo Happy Head provides soothing moisturization without being heavy and our Clear Oil SunScreen Stick is light and coral reef-safe, resists melting, and comes in an easy-to-apply stick format.
- MOISTURIZERS: Top well-aging moisturizer picks include our Zoom-Ready 3-in-1 Bright Eye Cream and our Creme para as mãos de alívio diurno e Creme para as Mãos Alívio Noturno to remoisturize dry and overwashed hands.
These formulations support well-aging and offer gentle, soothing moisturization for skin and hair. Access more Well-Aging Guide Formulations as part of our complete Biblioteca de Formulação de Guia ou solicite amostras de produtos de nossos emolientes naturais hoje.