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Minimal Makeup

Minimal Makeup

Appealing to a wide demographic of consumers, this trend embraces natural beauty by using minimal make up products to enhance, not conceal. Hallmarks of this trend include barely-there foundation, neutral-toned lip and eye colors, and a focus on skin health and overall well-being.

Formulations for Minimal Makeup

Formula #112-04J

Invisible Sunscreen Oil

This multi-functional sunscreen has it all: it’s easy to apply, highly spreadable, and helps retain moisture – all without leaving a streaky white residue.

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Formula #108-01J

Banish the Smudge Tubing Mascara

This lightweight formulation lasts all day with no smudging or smearing, then comes off easily with just warm water.

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Formula #107-01J

Sun-Kissed Shimmer Drops

Apply directly to the face or mix with moisturizer or foundation to add a healthy, luminous glow. Rose-gold pigment helps even out skin tone.

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Formula #103-43E

Skin Barrier Rescue Stick

This stick brightens and adds moisture to the skin, while protecting it from harmful environmental stressors.

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Formula #103-45A

Hello Bordeaux Lip and Cheek Tint

Full of natural, multi-purpose ingredients, it gently plumps and smooths cheeks and lips while adding a sheer tint with a subtle glow.

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Formula #100-78P2

Dulce de Leche Lip Balm

This highly stable natural lip balm give lips a rich, moisturizing feel with a bit of shine. Great for moisturizing bare lips or as a primer under lip color.

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Formula #101-10J

Sheer Radiance Serum Foundation

This fresh formulation is a glow-inducing, skin-enhancing lightweight foundation that’s easy to blending and layer for just the right amount of coverage and a dewy, radiant, natural finish.

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Formula #103-30A