Formula #115-01J
This natural formulation is an effective yet gentle scrub that lightly buffs away dry, flaky skin and imparts long-lasting moisture. Lips are left feeling soft, exfoliated, and energized.
Minimal Ingredients
Formulations that contain ten or fewer ingredients. Many younger consumers opt for products with clean labels and short ingredients lists because they are easier to understand and are seen as healthier than products with long, difficult to decipher labels.
Formula #100-78P2
Featuring natural ingredients, this luscious lip balm helps moisturize and protect lips throughout the day. The succulent Dulce de Leche fragrance is warm and slightly sweet, encouraging repeat applications.
Formula #116-03J
This gel cream has a light, silky texture and contains natural actives and emollients that enhance skin barrier function and help delay the first signs of skin aging. The cold-process formulation is suitable for heat-sensitive ingredients and uses less energy in manufacturing.
Formula #107-01J
Just a few drops applied directly to the face, or mixed in with moisturizer or foundation, add a healthy, luminous glow. The hint of rose-gold pigment helps even-out skin tone - perfect for a gender-neutral, minimal makeup look. The oil-based formulation is vegan, waterless, and all natural.
Formula #110-03J
This sensitive-skin-friendly formulation features natural ingredients that yield a creamy, high-foam with a rich, moisturizing texture. Created using a cold process, the result is a gentle cleanser that helps retain moisture and protect the skin barrier without irritation.
Formula #111-01J
Winter weather can be harsh on the skin, leading to moisture loss that results in dryness, redness, scaling, and cracking. This convenient and easy-to-apply balm repairs and protects the skin barrier, boosting moisture on contact and helping to retain that moisture throughout the day. The all-natural and vegan formulation can be used on the face, hands, and body.
Formula #112-04J
This multi-functional sunscreen has it all: it’s easy to apply, highly spreadable, and helps retain moisture – all without leaving a streaky white residue.
Formula #103-03J
Soothing, moisturizing, and microbiome friendly, this body wash concentrate has a rich, luxurious skin-feel, high foam, and a warm yet fresh scent. The formulation is natural, vegan, waterless and contains just 9 ingredients – addressing top consumer trends. The travel friendly balm format is perfect for minimal waste packaging such as tins or metal tubes.
Formula #106-02J
The ultra-clean, natural ingredients in this shave bar create the perfect amount of lather for a smooth glide without clogging the razor. It’s gentle and fragrance-free with skin-barrier improving and conditioning properties, making it great for use on the face or body. The water-wise, travel-friendly bar format requires minimal packaging.
Formula #100-156F
This creamy anhydrous balm melts into skin as it's rubbed it in. It can be used as a moisturizing balm or as a mask for a more intensive treatment.
Formula #103-30A
A rich, luscious blend of oils that creates a unique texture when combined with squalane – viscous in touch, light and airy in rub out. The formulation is fortified with ubiquinone and vitamin C ester for glowing, healthy looking skin.
Formula #103-33G
This waterless cleansing balm is enriched with natural emollients and has a unique transformative texture. Progressing from balm to oil to milk with no greasy residue, it leaves skin feeling soft and moisturized.
Formula #103-37C
Used on dry or damp hair, this lightweight finishing spray pulls double-duty, increasing both strength and shine for all hair types.
Formula #102-13J
It’s a natural, minimal-ingredient formulation that perfectly combines the rising trends of dewy, full-looking lips with skinimalism. This lip oil adds a silky, non-sticky shine while nourishing, moisturizing, and plumping for visibly fuller lips.
Formula #103-45A
Full of natural, multi-purpose ingredients, it gently plumps and smooths cheeks and lips while imparting moisture – perfect for all skin types, including mature skin. It’s lightweight, blends easily, and adds a sheer tint with a subtle glow.
Formula #103-35B
Repair and protect skin with this moisturizing serum bar that goes beyond basic body butter. Natural, multi-functional ingredients improve skin barrier function and prevent drying while imparting a velvety texture. The solid format melts on contact and requires minimal packaging.
Formula #101-10J
Forget the heavy, matte make-up of the past. This fresh formulation is a glow-inducing, skin-enhancing, lightweight foundation that’s packed with active ingredients that repair and restore skin. The sheer tint allows for easy blending and layering for just the right amount of coverage and a radiantly dewy, natural finish.
Formula #103-43E
Multi-functional ingredients band together to brighten and add moisture to the skin, while protecting it from harmful environmental stressors such as blue light and air pollutants to maintain a well-functioning skin barrier. Featuring upcycled and natural ingredients, this serum stick is portable and easy to apply – perfect for an on-the-go moisture boost that lasts for hours.
Formula #100-160D
This uniquely textured beard butter conditions, softens, and lightly styles the beard without leaving a stiff, greasy feel. It can be used on any beard style, helping condition light stubble while adding softness and texture for longer beards.
Formula #117-01J
A long-lasting, non-greasy sunscreen formulation without the white residue. The stick format is popular with consumers for its portability and ease of use. Natural ingredients provide nourishing hydration and help reduce Trans Epidermal Water Loss (TEWL).
Formula #103-18B
A unique blend of specialty waxes and oils creates a distinctive texture that stays on skin for a long time. The portable format makes for easy on-the-go skin moisturization throughout the day.
Formula #100-143D
This light body milk offers substantial moisturization without feeling heavy or greasy. Upcycled and natural ingredients address consumer top preferences.
Formula #103-21G
This gloss provides an iridescent lavender shine without being sticky. A high oil load helps moisturize lips and a touch of peppermint oil adds a cooling sensation.
Formula #100-135A
A light yet rich gel cream for the face, with a high oil load. It’s quick absorbing, non-greasy, and easily formulated with just 6 ingredients.
Formula #100-150B
This natural booster serum formulation supports skin at any age, aiding in regeneration, restoration, improved texture, and wrinkle-reduction. The texture is rich and luxurious yet fast absorbing.
Formula #100-125B
The multi-functional formulation hydrates lips, gently exfoliates, and provides a conditioning lip treatment mask treatment.
Formula #146E
For a well-groomed, natural look, this handy clear wax stick helps tame and hold unruly brows. The easy stick-format is portable, simple to apply, and addresses the gender-neutral skincare trend.
Formula #100-155D
This solid balm melts onto skin as you rub it in. Adding a touch of warm water forms a milky layer, that then rinses away clean. The orange wax provides extra emollience while also imparting a refreshing natural orange aroma. The result: skin feels clean, soft, and conditioned.
Formula #100-36A
It’s a rich, moisturizing night cream that’s substantive without being too heavy. Meadowfoam Seed Oil XPR and Daikon Seed Extract help reduce Trans Epidermal Water Loss (TEWL) and restore skin barrier function.
Formula #100-17A
Travel-friendly cleansing balms are a highly popular format, providing a richer texture than a liquid oil cleanser and leaving skin feeling soft and moisturized. This formulation melts onto skin as it’s rubbed in, then forms a milky layer upon adding water.
Formula #101-87
This multi-use formulation is a portable, easy-to-use solution for many common areas of concern. It can be used on cuticles, to tame eyebrows, on the face, on dry elbows and knees, even to smooth hair flyaways.
Formula #100-126
This fragrance-free, light yet substantial hand cream spreads easily and absorbs well for daytime use.
Formula #100-132
It’s a luxurious formulation that provides nighttime relief for dry and irritated hands. Oils derived from Meadowfoam and Daikon add a rich emollience and oxidative stability while honeysuckle extracts act as natural preservatives.
Formula #100-115B
This highly versatile hair serum incorporates hair strengthening and replenishing principles of traditional J-Beauty hair care along with antipollution benefits of moisturization and hydration. It can be used pre-cleanse and/or post-cleanse to moisturize and tame any hair type.
Formula #101-57A
This on-the-go moisturizing stick is an efficient format for targeted and multi-purpose moisturizing. Formulated with four natural emollients and Vitamin E, it’s a rich yet easy-to-apply moisturizer.
Formula #100-78P1
This popular lip balm formulation is exceptionally stable and offers just the right amount of sheen and moisture. Oregon mint imparts a cooling sensation and a fresh, natural scent.
Formula #100-102B
Beard oils tame and condition beard hair while also providing hydration for sensitive facial skin.
Formula #100-37
This formulation strikes just the right balance for spreadability, quick absorption and penetration. Natural ingredients support skin barrier function by reducing Trans Epidermal Water Loss (TEWL), making it a great option for retaining moisture or as a massage oil.