K-Beauty

Korean Beauty, known as K-Beauty, is a mega trend focused on attaining skin health, brightness, and hydration using natural ingredients. One of the hallmarks of this trend is that it involves a multi-step process with a myriad of targeted products – from cleansers and toners, to masks, serums, lotions, and moisturizing creams. The goal of K-Beauty is to achieve glowing, youthful skin with a glassy texture.

Because of the many steps and products involved (typically 10 or more), there are many supporting trends nested within the overall K-Beauty umbrella. While these sub-trends may come and go, K-Beauty appears to be here to stay.

Full Formulation Library
Naturally Gentle Face Wash Bar
Formula #105-01J
It’s not your average bar of soap - this facial cleansing bar has a high oil load and gentle, plant-derived surfactants to protect and moisturize skin while removing dirt, oil, and makeup. Free from dyes and perfumes, the formulation is also vegan, water-wise and all-natural, meeting top consumer trends. The bar format is great for travel and requires minimal packaging.
Dewy Glow Stick
Formula #111-01J
Winter weather can be harsh on the skin, leading to moisture loss that results in dryness, redness, scaling, and cracking. This convenient and easy-to-apply balm repairs and protects the skin barrier, boosting moisture on contact and helping to retain that moisture throughout the day. The all-natural and vegan formulation can be used on the face, hands, and body.
Daikon Waterless Cleansing Balm
Formula #103-33G
This waterless cleansing balm is enriched with natural emollients and has a unique transformative texture. Progressing from balm to oil to milk with no greasy residue, it leaves skin feeling soft and moisturized.
Glow Face Oil
Formula #103-30A
A rich, luscious blend of oils that creates a unique texture when combined with squalane – viscous in touch, light and airy in rub out. The formulation is fortified with ubiquinone and vitamin C ester for glowing, healthy looking skin.
Hydrating Cold Process Gel Cream
Formula #100-135A
A light yet rich gel cream for the face, with a high oil load. It’s quick absorbing, non-greasy, and easily formulated with just 6 ingredients.
Moisturizing Booster Serum
Formula #100-151B
This light yet effective serum provides a novel approach for addressing persistent hydration and moisturization concerns. The natural and vegan formulation can be used alone or added to a moisturizing cream for added benefit.
Well-Aging Booster Serum
Formula #100-150B
This natural booster serum formulation supports skin at any age, aiding in regeneration, restoration, improved texture, and wrinkle-reduction. The texture is rich and luxurious yet fast absorbing.
Thirsty Skin Quencher Stick
Formula #103-18B
A unique blend of specialty waxes and oils creates a distinctive texture that stays on skin for a long time. The portable format makes for easy on-the-go skin moisturization throughout the day.
Refreshing, Hydrating Toner
Formula #100-139I
A light toner with a touch of Meadowfoam Seed Oil that refreshes tired, dry skin by adding moisture on contact and helps maintain hydration by reducing Trans Epidermal Water Loss (TEWL).
Moisturizing Body Milk
Formula #100-143D
This light body milk offers substantial moisturization without feeling heavy or greasy. Upcycled and natural ingredients address consumer top preferences.
Fresh Start Moisturizing Body Scrub
Formula #100-124B
Providing relief to tired, dry, dull skin, this gently exfoliating body scrub leaves skin feeling smooth and moisturized. The formulation contains all-natural ingredients that are vegan, and there’s no water added.
Nourishing Botanicals Tinted Lip Shine Oil
Formula #100-129C
Lip oils are a great format for delivering hydration while imparting an attractive sheen to lips with a bonus hint of color. This formulation features a range of natural oils to condition lips without feeling sticky or heavy. It is long wearing, with a touch of glamorous color.
Lip Scrub & Moisturizing Mask
Formula #100-125B
The multi-functional formulation hydrates lips, gently exfoliates, and provides a conditioning lip treatment mask treatment.
3-in-1 Bright Eye Cream
Formula #100-147B
This formulation leverages popular ingredients in caffeine and sodium hyaluronate while highlighting the unique textural qualities and skin-feel of natural COSMOS approved Meadowfoam Seed Oil XPR and Daikon Seed Extract.
Brow-Wow Grooming Stick
Formula #146E
For a well-groomed, natural look, this handy clear wax stick helps tame and hold unruly brows. The easy stick-format is portable, simple to apply, and addresses the gender-neutral skincare trend.
Happy Head Scalp Serum
Formula #102-14B
The pink kaolin clay helps detoxify the scalp by drawing out impurities, while the natural oils and extracts hydrate both the scalp and hair for improved conditioning, strength, and shine.
Stimulating Scalp Scrub
Formula #101-133C
Scalp-care as skin care meets consumer demand for muti-functional products in this moisturizing, flake-reducing formulation. Gentle exfoliation is combined with skin-barrier-friendly natural oils to reduce Trans Epidermal Water Loss (TEWL) and maintain scalp health.
Melting Waterless Cleansing Balm
Formula #100-155D
This solid balm melts onto skin as you rub it in. Adding a touch of warm water forms a milky layer, that then rinses away clean. The orange wax provides extra emollience while also imparting a refreshing natural orange aroma. The result: skin feels clean, soft, and conditioned.
Brightening Booster Serum
Formula #100-152A
Formulated with Meadowfoam Seed Oil XPR and Daikon Seed Extract, this serum provides a silky skin feel and a winning combination of naturally derived ingredients that brighten, lighten, and cool the skin.
Night Cream
Formula #100-36A
It’s a rich, moisturizing night cream that’s substantive without being too heavy. Meadowfoam Seed Oil XPR and Daikon Seed Extract help reduce Trans Epidermal Water Loss (TEWL) and restore skin barrier function.
Facial Cleansing Stick
Formula #100-97B
A gentle yet effective cleanser in a versatile format for cleansing on-the-go that leaves skin feeling soft and moisturized.
Solid Cleansing Oil Balm
Formula #100-17A
Travel-friendly cleansing balms are a highly popular format, providing a richer texture than a liquid oil cleanser and leaving skin feeling soft and moisturized. This formulation melts onto skin as it’s rubbed in, then forms a milky layer upon adding water.
Clear Oil Sunscreen Stick – Coral Reef-Safe
Formula #101-86D
This multi-functional sunscreen formulation restores moisture to the skin barrier while protecting against harmful uv rays and other environmental stressors. The portable and easy-to-apply stick format is a favorite among consumers and the lightly silky texture glides on smoothly while adding a dewy glow.
Multi-Use Glow Stick
Formula #101-85
On-the-go glamour is easy with this multi-use, moisturizing, glow-enhancing stick that adds a light shimmer on the skin to highlight and smooth pores.
Nourishing Botanicals Hair Mask
Formula #101-104A
This formulation provides moisture, strength, shine and detangling without weighing hair down. The formula is rich yet gentle and works well on a range of different hair types.
Day Relief Hand Cream
Formula #100-126
This fragrance-free, light yet substantial hand cream spreads easily and absorbs well for daytime use.
Night Relief Hand Cream
Formula #100-132
It’s a luxurious formulation that provides nighttime relief for dry and irritated hands. Oils derived from Meadowfoam and Daikon add a rich emollience and oxidative stability while honeysuckle extracts act as natural preservatives.
PEG-Free Solid Cleansing Oil Balm
Formula #100-100A
Part of our multi-step K-Beauty facial regimen, this PEG-free solid oil cleanser is a popular product format for Korean brands. The solid balm melts onto skin as it’s rubbed in and, upon rinsing, forms a milky layer. The result: skin feels conditioned and clean, yet non-greasy. This novel formula provides more skin feel than a liquid oil cleanser.
Facial Cleansing Oil
Formula #100-4A
Part of our multi-step K-Beauty facial regimen, this natural oil cleanser is waterless and gentle, featuring botanical extracts and surfactants.
Hydrating Treatment Face Mask
Formula #101-48B
It’s a light, hydrating treatment for day, night or in-flight moisturization with a refreshing cooling sensation. This luxurious treatment was formulated to repair, renew and protect tired skin.
Head-to-Toe Go Go Moisturizing Stick
Formula #101-57A
This on-the-go moisturizing stick is an efficient format for targeted and multi-purpose moisturizing. Formulated with four natural emollients and Vitamin E, it’s a rich yet easy-to-apply moisturizer.
Facial Serum
Formula #100-33
Part of a multi-step K-Beauty facial regimen, this face serum features botanical extracts and oils to add moisture to skin and form a protective layer to improve skin barrier function and decrease Trans Epidermal Water Loss (TEWL). It makes an excellent primer under foundation or may be added to a day cream for a boost of moisture.
Body Oil
Formula #100-37
This formulation strikes just the right balance for spreadability, quick absorption and penetration. Natural ingredients support skin barrier function by reducing Trans Epidermal Water Loss (TEWL), making it a great option for retaining moisture or as a massage oil.
Day Cream
Formula #100-30C
A light yet substantial day cream formulated with Daikon Seed Extract for light, easily absorbed moisture and glycerin.