Responding to consumer demands, NPP releases Ecocert and COSMOS approved Meadowfoam Seed Oil XPR.
Salem, OR ─ August 1, 2019 ─ Natural Plant Products, Inc. (NPP) a producer of natural botanical oils/extracts from Oregon-based co-op member farms, has formally released Meadowfoam Seed Oil XPR, a mechanically extracted version of their Meadowfoam Seed Oil, their first new product introduction for the oil producer in eight years.
Meadowfoam seed, the source of Meadowfoam Seed Oil XPR, is grown in the rainy Willamette Valley of Western Oregon, USA by the co-op’s close to 50 member farms. NPP supplies about 90% of the global market for the ingredient. More than twice as stable as popular jojoba oil, luxurious and fast-absorbing Meadowfoam Seed Oil is used globally in a variety of hair, skin, lip and body product applications.
Developed to meet evolving consumer demand, Meadowfoam Seed Oil XPR is mechanically extracted and refined to meet Ecocert/COSMOS Approved standard for cosmetic ingredients. This is appealing to formulators responding to clean beauty trends where supply chain transparency and responsible ingredient sourcing is seeing considerable scrutiny from discerning consumers.
"Desenvolver novos produtos para o mercado não é tarefa fácil para uma empresa do nosso porte", diz Mike Martinez, NPPCEO da empresa. "Temos uma reputação bem estabelecida de desenvolver ingredientes crus de alta qualidade para manter, por isso precisávamos de ter a certeza absoluta de que estávamos certos."
Getting Meadowfoam Seed Oil XPR ready for market has included formulating and testing guide formulations with XPR in the company’s Salem, Oregon Applications Lab and introducing the product to select global partners over the last year.
“Meadowfoam Seed Oil XPR matches the specs of our flagship Meadowfoam Seed Oil so is easy to plug in to existing MSO formulations,” explains Martinez. “It’s more expensive to produce at this point, but, given its slightly lighter color and cachet of meeting Ecocert, COSMOS and NPA standards, commitments for industry uses have been strong so far. Also, since the product is essentially a uniquely Pacific Northwest story, that has a lot of appeal for brand managers looking for a great natural, ‘pride-of-place’, ingredient story.”
Sobre Natural Plant Products, Inc.
Natural Plant ProductsInc., Inc. é a subsidiária de fabricação e comercialização de OMGuma cooperativa de explorações agrícolas multigeracionais na Willamette Valleyregião de Oregon, USA. Esta relação garante que OMG os produtores recebem um retorno justo pela sua cultura e ajudam a preservar a comunidade agrícola regional. A natureza verticalmente integrada da organização garante o fornecimento de NPPmatérias-primas especiais, permite que o pessoal da empresa implemente múltiplos procedimentos de controle de qualidade em cada etapa da produção e garante a transparência operacional. Além disso, a cooperativa dedica uma equipe de agrônomos para apoiar, monitorar e maximizar a produção agrícola sustentável.
Saiba mais em https://www.meadowfoam.com
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