Well-aging is no longer a “mature consumer” issue. Rather, it’s a trend spanning gender and age spectrums. These formulations provide attributes sought after by consumers looking to minimize aging effects on hair and skin, at any age. Get a quick start to your well-aging formulations using our Well-Aging Guide Formulations below.
Featuring natural ingredients, this luscious lip balm helps moisturize and protect lips throughout the day. The succulent Dulce de Leche fragrance is warm and slightly sweet, encouraging repeat applications.
This gel cream has a light, silky texture and contains natural actives and emollients that enhance skin barrier function and help delay the first signs of skin aging. The cold-process formulation is suitable for heat-sensitive ingredients and uses less energy in manufacturing.
Winter weather can be harsh on the skin, leading to moisture loss that results in dryness, redness, scaling, and cracking. This convenient and easy-to-apply balm repairs and protects the skin barrier, boosting moisture on contact and helping to retain that moisture throughout the day. The all-natural and vegan formulation can be used on the face, hands, and body.
This multi-functional sunscreen has it all: it’s easy to apply, highly spreadable, and helps retain moisture – all without leaving a streaky white residue.
This waterless cleansing balm is enriched with natural emollients and has a unique transformative texture. Progressing from balm to oil to milk with no greasy residue, it leaves skin feeling soft and moisturized.
It’s a natural, minimal-ingredient formulation that perfectly combines the rising trends of dewy, full-looking lips with skinimalism. This lip oil adds a silky, non-sticky shine while nourishing, moisturizing, and plumping for visibly fuller lips.
Full of natural, multi-purpose ingredients, it gently plumps and smooths cheeks and lips while imparting moisture – perfect for all skin types, including mature skin. It’s lightweight, blends easily, and adds a sheer tint with a subtle glow.
Repair and protect skin with this moisturizing serum bar that goes beyond basic body butter. Natural, multi-functional ingredients improve skin barrier function and prevent drying while imparting a velvety texture. The solid format melts on contact and requires minimal packaging.
Forget the heavy, matte make-up of the past. This fresh formulation is a glow-inducing, skin-enhancing, lightweight foundation that’s packed with active ingredients that repair and restore skin. The sheer tint allows for easy blending and layering for just the right amount of coverage and a radiantly dewy, natural finish.
Multi-functional ingredients band together to brighten and add moisture to the skin, while protecting it from harmful environmental stressors such as blue light and air pollutants to maintain a well-functioning skin barrier. Featuring upcycled and natural ingredients, this serum stick is portable and easy to apply – perfect for an on-the-go moisture boost that lasts for hours.
A light toner with a touch of Meadowfoam Seed Oil that refreshes tired, dry skin by adding moisture on contact and helps maintain hydration by reducing Trans Epidermal Water Loss (TEWL).
This light body milk offers substantial moisturization without feeling heavy or greasy. Upcycled and natural ingredients address consumer top preferences.
This gloss provides an iridescent lavender shine without being sticky. A high oil load helps moisturize lips and a touch of peppermint oil adds a cooling sensation.
This light yet effective serum provides a novel approach for addressing persistent hydration and moisturization concerns. The natural and vegan formulation can be used alone or added to a moisturizing cream for added benefit.
This natural booster serum formulation supports skin at any age, aiding in regeneration, restoration, improved texture, and wrinkle-reduction. The texture is rich and luxurious yet fast absorbing.
A long-lasting, non-greasy sunscreen formulation without the white residue. The stick format is popular with consumers for its portability and ease of use. Natural ingredients provide nourishing hydration and help reduce Trans Epidermal Water Loss (TEWL).
A unique blend of specialty waxes and oils creates a distinctive texture that stays on skin for a long time. The portable format makes for easy on-the-go skin moisturization throughout the day.
Providing relief to tired, dry, dull skin, this gently exfoliating body scrub leaves skin feeling smooth and moisturized. The formulation contains all-natural ingredients that are vegan, and there’s no water added.
Lip oils are a great format for delivering hydration while imparting an attractive sheen to lips with a bonus hint of color. This formulation features a range of natural oils to condition lips without feeling sticky or heavy. It is long wearing, with a touch of glamorous color.
This formulation leverages popular ingredients in caffeine and sodium hyaluronate while highlighting the unique textural qualities and skin-feel of natural COSMOS approved Meadowfoam Seed Oil XPR and Daikon Seed Extract.
For a well-groomed, natural look, this handy clear wax stick helps tame and hold unruly brows. The easy stick-format is portable, simple to apply, and addresses the gender-neutral skincare trend.
The pink kaolin clay helps detoxify the scalp by drawing out impurities, while the natural oils and extracts hydrate both the scalp and hair for improved conditioning, strength, and shine.
Scalp-care as skin care meets consumer demand for muti-functional products in this moisturizing, flake-reducing formulation. Gentle exfoliation is combined with skin-barrier-friendly natural oils to reduce Trans Epidermal Water Loss (TEWL) and maintain scalp health.
This solid balm melts onto skin as you rub it in. Adding a touch of warm water forms a milky layer, that then rinses away clean. The orange wax provides extra emollience while also imparting a refreshing natural orange aroma. The result: skin feels clean, soft, and conditioned.
Formulated with Meadowfoam Seed Oil XPR and Daikon Seed Extract, this serum provides a silky skin feel and a winning combination of naturally derived ingredients that brighten, lighten, and cool the skin.
It’s a luxurious formulation that provides nighttime relief for dry and irritated hands. Oils derived from Meadowfoam and Daikon add a rich emollience and oxidative stability while honeysuckle extracts act as natural preservatives.
It’s a rich, moisturizing night cream that’s substantive without being too heavy. Meadowfoam Seed Oil XPR and Daikon Seed Extract help reduce Trans Epidermal Water Loss (TEWL) and restore skin barrier function.
Travel-friendly cleansing balms are a highly popular format, providing a richer texture than a liquid oil cleanser and leaving skin feeling soft and moisturized. This formulation melts onto skin as it’s rubbed in, then forms a milky layer upon adding water.
This multi-use formulation is a portable, easy-to-use solution for many common areas of concern. It can be used on cuticles, to tame eyebrows, on the face, on dry elbows and knees, even to smooth hair flyaways.
This multi-functional sunscreen formulation restores moisture to the skin barrier while protecting against harmful uv rays and other environmental stressors. The portable and easy-to-apply stick format is a favorite among consumers and the lightly silky texture glides on smoothly while adding a dewy glow.
This formulation provides moisture, strength, shine and detangling without weighing hair down. The formula is rich yet gentle and works well on a range of different hair types.
Part of our multi-step K-Beauty facial regimen, this PEG-free solid oil cleanser is a popular product format for Korean brands. The solid balm melts onto skin as it’s rubbed in and, upon rinsing, forms a milky layer. The result: skin feels conditioned and clean, yet non-greasy. This novel formula provides more skin feel than a liquid oil cleanser.
It’s a light, hydrating treatment for day, night or in-flight moisturization with a refreshing cooling sensation. This luxurious treatment was formulated to repair, renew and protect tired skin.
This on-the-go moisturizing stick is an efficient format for targeted and multi-purpose moisturizing. Formulated with four natural emollients and Vitamin E, it’s a rich yet easy-to-apply moisturizer.
Part of a multi-step K-Beauty facial regimen, this face serum features botanical extracts and oils to add moisture to skin and form a protective layer to improve skin barrier function and decrease Trans Epidermal Water Loss (TEWL). It makes an excellent primer under foundation or may be added to a day cream for a boost of moisture.
This popular lip balm formulation is exceptionally stable and offers just the right amount of sheen and moisture. Oregon mint imparts a cooling sensation and a fresh, natural scent.
This formulation strikes just the right balance for spreadability, quick absorption and penetration. Natural ingredients support skin barrier function by reducing Trans Epidermal Water Loss (TEWL), making it a great option for retaining moisture or as a massage oil.