Appealing to a wide demographic of consumers, this trend embraces natural beauty by using minimal make up products to enhance, not conceal. Hallmarks of this trend include barely-there foundation, neutral-toned lip and eye colors, and a focus on skin health and overall well-being.
It’s a natural, minimal-ingredient formulation that perfectly combines the rising trends of dewy, full-looking lips with skinimalism. This lip oil adds a silky, non-sticky shine while nourishing, moisturizing, and plumping for visibly fuller lips.
Full of natural, multi-purpose ingredients, it gently plumps and smooths cheeks and lips while imparting moisture – perfect for all skin types, including mature skin. It’s lightweight, blends easily, and adds a sheer tint with a subtle glow.
Multi-functional ingredients band together to brighten and add moisture to the skin, while protecting it from harmful environmental stressors such as blue light and air pollutants to maintain a well-functioning skin barrier. Featuring upcycled and natural ingredients, this serum stick is portable and easy to apply – perfect for an on-the-go moisture boost that lasts for hours.
This gloss provides an iridescent lavender shine without being sticky. A high oil load helps moisturize lips and a touch of peppermint oil adds a cooling sensation.
Lip oils are a great format for delivering hydration while imparting an attractive sheen to lips with a bonus hint of color. This formulation features a range of natural oils to condition lips without feeling sticky or heavy. It is long wearing, with a touch of glamorous color.
This popular lip balm formulation is exceptionally stable and offers just the right amount of sheen and moisture. Oregon mint imparts a cooling sensation and a fresh, natural scent.