What's Trending

Minimal Makeup

Appealing to a wide demographic of consumers, this trend embraces natural beauty by using minimal make up products to enhance, not conceal. Hallmarks of this trend include barely-there foundation, neutral-toned lip and eye colors, and a focus on skin health and overall well-being.

Formulations for Minimal Makeup

Formulation Library
Formula #100-78P2
Dulce De Leche Lip Balm

Dulce De Leche Lip Balm

This highly stable natural lip balm give lips a rich, moisturizing feel with a bit of shine. Great for moisturizing bare lips or as a primer under lip color.
Formula #112-04J
Invisible Sunscreen Oil

Invisible Sunscreen Oil

This multi-functional sunscreen has it all: it’s easy to apply, highly spreadable, and helps retain moisture – all without leaving a streaky white residue.
Formula #108-01J
Banish the Smudge Tubing Mascara

Banish the Smudge Tubing Mascara

This lightweight formulation lasts all day with no smudging or smearing, then comes off easily with just warm water.
Formula #107-01J
Sun Kissed Shimmer Drops

Sun-Kissed Shimmer Drops

Apply directly to the face or mix with moisturizer or foundation to add a healthy, luminous glow. Rose-gold pigment helps even out skin tone.
Formula #103-43E
Skin Barrier Resscue Stick

Skin Barrier Rescue Stick

This stick brightens and adds moisture to the skin, while protecting it from harmful environmental stressors.
Formula #103-45A
Hello Bordeaux Lip and Cheek Tint

Hello Bordeaux Lip and Cheek Tint

Full of natural, multi-purpose ingredients, it gently plumps and smooths cheeks and lips while adding a sheer tint with a subtle glow.
Formula #101-10J
Sheer Radiance Serum Foundation

Sheer Radiance Serum Foundation

This fresh formulation is a glow-inducing, skin-enhancing lightweight foundation that’s easy to blending and layer for just the right amount of coverage and a dewy, radiant, natural finish.
Formula #103-30A
Glow Face Oil Formulation

Glow Face Oil

This luxurious face oil offers rich emollience with vitamins C and E – all without greasiness.
Formula #103-21G
Cushy Violet Lip Gloss

Cushy Violet Lip Gloss

Iridescent lip gloss that provides moisture and amazing color without stickiness.

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