skincare and beauty products containing meadowfoam seed oil

Commercial Product Roundup – What’s Trending for Meadowfoam Seed Oil

We are always delighted to learn about different commercial applications using our natural emollients. With Spate reporting an average of 3,500 monthly searches for Meadowfoam Seed Oil in the US, we like to check in periodically and see what types of products using our oils are trending commercially. Here’s what we found.

Water-Wise Cleansing

Waterless and Water-Wise Beauty was one of the hottest trends in 2022 and this trend shows no sign of slowing down in 2023. There has been a significant jump in skin and hair cleansing bar formulations, but water-wise cleansing oil formulations remain popular as well.

Not only are natural emollients excellent choices for waterless formulations, but Meadowfoam Seed Oil carries the added benefit of deriving from a water-wise crop. Meadowfoam cultivated by Natural Plant Products’ grower-members is no-till farmed in the very rainy Willamette Valley of Oregon. This means the soil is never plowed or tilled and requires little-to-no irrigation.

Relying on less water than a traditional liquid hair/body cleansing formula, Briogeo released their Be Gentle, Be Kind™ Aloe + Oat Milk Ultra Soothing 3-in-1 Cleansing Bar at the end of 2022. As a hair, face, and body cleanser, this multitasking powerhouse also lends itself well to the emerging skinimalism trend. We love the addition of oat kernel flour and Meadowfoam Seed Oil to soothe and moisturize.

Another new water-wise product featuring Meadowfoam Seed Oil is the MAC Cosmetics Hyper Real Fresh Canvas Cleansing Oil, which touts effective removal of makeup and impurities from the face.

Pacifica Beauty has also released their Wake Up Beautiful Waterless Cleansing Balm for non-stripping facial cleansing.

Skin Barrier Protection

As consumers’ knowledge of the skin barrier increases, so does the demand for products that respect and protect a healthy skin barrier. Here is a selection of commercial products with Meadowfoam Seed Oil aimed at guarding the skin barrier:

REN Evercalm™ Barrier Support Elixir

Bobbi Brown Extra Plump Hydrating Lip Serum

DARPHIN Paris Eclat Sublime Duel Rejuvenating Micro Serum

How does Meadowfoam Seed Oil help promote a healthy skin barrier? Check out our Assessment of Natural Emollients’ Ability to Improve Skin Barrier Function.

Guide Formulations Featuring Meadowfoam Seed Oil

In alignment with the trends discussed above, our current most popular guide formulations are waterless formulas that help moisturize and maintain the skin barrier:

NEW! Natural Plant Products has just published our latest guide formulation: Skin Barrier Rescue Stick (Formula #103-43E). In this waterless formulation, multi-functional ingredients band together to brighten, add moisture, and maintain a well-functioning skin barrier.

Click here to view our entire Guide Formulation Library.

Pin Us!

If you’d like to learn more about commercial products using Meadowfoam Seed Oil or Daikon Seed Extract, make sure to follow our Natural Plant Products Pinterest page. We add new pins frequently so check-in often to learn more about some of the exciting products using Meadowfoam Seed Oil that are hitting the market. And, if you have a commercial product using Meadowfoam Seed Oil or Daikon Seed Extract that we missed, let us know at and we’ll add it to our boards.

Share this post

Ask Our Chemist

Do you have a question about formulating with our natural ingredients? Submit your questions here and a chemist from our Applications Lab will get back to you as soon as they can.