Multi-Functional

Products and ingredients that can pull double (or triple, or more) duty are gaining momentum. While this trend appeals to some consumers looking to streamline and simplify their routines, others are drawn to the trend as a more cost-conscious option due to recent inflationary pressures on personal budgets. Demand is also growing for products that transition across function as well, such as a body wash that also works for hair and scalp, or a moisturizing serum stick that works for body and face.