Learn More About Emerging Trends

Our applications lab has developed a number of on-trend guide formulations to get you started. Learn more about trends we’re watching and how our ingredients and formulations map nicely to these in-demand applications.

Clean Beauty

Naturally and ethically sourced formulations, free of toxic or GMO derived ingredients for today’s skintellectual, clean beauty consumer.

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Glow Skin

The antithesis to heavy, matte make-up. Dewy, healthy skin is in.

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Hand Care

Hand care formulations supporting hygiene and public health as well as skin barrier function.

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Healthy Hair and Scalp

Formulations that encourage healthy hair and, equally important, a healthy scalp.

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Inclusive Beauty

Celebrate diversity and appreciate uniqueness by creating products that cater to all genders, skin and hair types and skin tones.

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K-Beauty

A mega trend focused on attaining skin health, brightness, and hydration using a multi-step process with targeted products

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Men's Grooming

Multi-purpose skin and beard care options for today’s well-groomed man.

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Minimal Makeup

Employing light makeup for a no-makeup look, many consumers are opting for an enhanced fresh-face over a heavily made-up appearance.

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Multi-Functional

Products and ingredients that can pull double (or triple, or more) duty.

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Natural

Cosmetics products made without ingredients proven to be harmful to people or the environment and derived from naturally-occurring sources.

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Skinimalism

Multi-functional ingredients that allow consumers to accomplish more with less.

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Vegan

These products are seen as more eco-friendly, cruelty-free, and healthier by omitting the use of animal byproducts.

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Waterless

Formulations that use little or no water.

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Well Beauty

View a collection of wellness guide formulations, made using our Meadowfoam Seed Oil XPR and Daikon Seed Extract ingredients.

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Well-Aging

Well-aging or pro-aging offers targeted approaches to maintain vibrant hair and skin at any age.

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Ask Our Chemist

Do you have a question about formulating with our natural ingredients? Submit your questions here and a chemist from our Applications Lab will get back to you as soon as they can.