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Athleisure

TREND WATCH – Athleisure

Selecting personal care formulations that fit well into an active lifestyle

Efficiency.  A requirement at almost every corner of modern life. And, it turns out, also a growing requirement in the development of beauty product applications. A clear example of this is in the development of “Athleisure” beauty products.

Athleisure defined

These can be defined as products that are designed to be applied either pre- or post-workout and need to be squeezed into efficient, short application windows for active people that are often balancing workouts in the middle of a work day.

Consumers are increasingly looking for multi-functional products that tick multiple boxes in busy, active lives so let’s take a closer look at what that means.

Products that fit the bill

Products that fit this space have to be targeted yet multi-functional. They need to be presented in easy-to-use formats that apply quickly and are easily portable.

New products are hitting the market all the time but following are some trending favorites. Some examples include:

 

All these examples can effectively reduce the number of products needed in a typical gym bag not to mention the application time needed to apply.

Efficiency, efficiency, efficiency….

LEARN MORE about the Athleisure Trend and Formulation Library or request product samples of our natural emollients today.

 

 

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