Author: Cornerstone-Brian

Hello Lipstick…we’ve missed you!

Remember lipstick?  Us, too.  Boy, have we missed it.  And, apparently, we aren’t alone. Online Lipstick Searches Soar After a major slump in lip cosmetics thanks to COVID, HAPPI reports that according to Trendalytics, searches for long-wear lipstick grew 1,135% year-over-year, with shimmer lip gloss up 889%!  That’s great news for the industry and lipstick […]

Trend Watch: 6 Reasons to Embrace Waterless Beauty Formulations

A top trend for 2021 Popular in, and inspired by, Korean Beauty regimens, waterless beauty products have emerged as a truly global trend. Along with sustainability impacts, global clean water availability concerns and improved product efficacy, there are many reasons savvy consumers are embracing the waterless beauty movement. Let’s take a look at a few […]

Trend Watch: Well-Aging at Any Age

A $1.083 Billion Global Market According to the Global Wellness Institute, personal care and anti-aging accounts for a $1.083 billion market in today’s global wellness economy.  In addition, Spate reports that there has been a 26.9% rise in “self-care” searches online in the US for the year-ending Nov 2020. “Well-aging” over “Anti-aging” Wellness, well-aging, and self-care have clearly […]

10 Formulations for Hair, Scalp and Beard Wellness

We’re all feeling the heightened importance of wellness and self-care these days. Hair and beard care and “scalpcare-as-skincare” are all red-hot trends right now and gaining more attention with an increasing number of products supporting this movement to happier heads! Natural emollients to the rescue! In this blog, as part of our FIELD GOOD Wellness Guide Series, […]

Trend Watch: Healthy Hair and Scalp

Scalp care as skin care has emerged as a top hair trend in personal care. Skincare Experts Turning to Hair/Scalp Care In fact, Allure Magazine considers it in the top five beauty trends for 2020 stating that”healthy hair starts with a healthy scalp”. In July, Elle magazine published “Skincare for your scalp is going to […]

Trend Watch: Zoom-Ready

This year online meetings are the “new normal” for many of our daily personal and professional interactions. In fact, one leading online meeting platform, Zoom, grew from about 10 million daily meeting participants in December 2019 to over 300 million by April of this year (Source: Zoom). As we all acclimatize to this remote mode […]

Trend Watch: Men’s Grooming

The global men’s grooming market was estimated to top 50 billion U.S. dollars in 2017. By 2024, that figure is estimated to reach an impressive 81.2 Billion U.S. dollars, according to Statista. Extending well beyond traditional men’s shaving products, men are increasingly investing in skin care, hair care, wellness and men’s makeup products. To keep […]

17 Formulations for Facial Skin Wellness

Between mask-wearing, seasonal and environmental stresses, and regular day-to-day COVID-living, the skin on our faces is going through a lot right now. Facial skin wellness has renewed priority and we can help!  Natural emollients to the rescue! As part of our 4 part wellness series, our application chemists have assembled 17 formulations you can employ […]

Self Care Formulations for Lip Wellness

Caring for lips includes exfoliating, moisturization and protection to make sure lips look and feel their lovely best. Natural emollients to the rescue! As part of our 4 part FIELD GOOD Wellness Series, chemists from the Natural Plant Products Applications Lab have assembled self care formulations for lips using the Meadowfoam Seed Oil and Daikon […]

11 Summer-Ready Skin Wellness Strategies

Getting skin ready for summer includes cleansing, exfoliating, moisturizing and protection to make sure skin looks and feels its best.  Natural emollients to the rescue! As part of our 4 part wellness series, our application chemists have assembled 11 strategies you can employ to help get skin ready for summer– all leveraging guide formulations, direct […]