The global men’s grooming market was estimated to top 50 billion U.S. dollars in 2017. By 2024, that figure is estimated to reach an impressive 81.2 Billion U.S. dollars, according to Statista.
Extending well beyond traditional men’s shaving products, men are increasingly investing in skin care, hair care, wellness and men’s makeup products. To keep pace, more and more brands are emerging to tap in specifically to the exciting men’s personal care market.
What guys want
Multi-functional products that offer efficiency and efficacy appeal well to male consumers. Also, easy-to-use formats that apply quickly and are easily portable are key. Not surprisingly, beard and stubble care products are also extremely popular. Striving to maintain youthful vitality, men are also increasingly concerned with skin care, a key market growth area. Naturals and products with minimal or more masculine fragrance signatures are also preferred.
With such exploding men’s grooming market growth, new products are hitting the market all the time.
Following are some trending men’s favorites from our Guide Formulation Library:
- Zoom-ready – Our Zoom-ready 3-in-1 bright eye cream minimizes dark circles, aids in moisture retention, and has a cooling effect to sooth and brighten tired eyes. Multi-use glow stick moisturizes with a hint of highlighting glow for radiance and brightening. Also popular, a leave-on hydrating treatment face mask that cools and refreshes pre- or post- long calls.
- Moisturizing and exfoliation – Multi-function moisture sticks can be applied to hair, body, face and lip. Tame brows and flyaway hairs, moisturize dry heels or elbows, or targeted on-the-go facial moisturization. Another favorite, our fresh start moisturizing body scrub gently exfoliates and moisturizes in one step.
- Cleansing – Cleansing sticks cleanse and moisturize in a super portable and easy-to-use format.
- Beard and hair care – Nourishing botanicals hair mask provides “just right” conditioning and smoothing for unfussy hair care. Also, ever-popular beard oil tames and moisturizes hair, stubble, AND skin.
- Lip care – Lip scrub and moisturing mask to prep and prime lips and vegan lip balm for on-the-go moistuzation
- Hand care – Day relief hand cream for light, fragrance-free day-time moisture and night relief hand cream for a more intensive, nightly treatment.
All these examples tick the boxes for multi-functionality, naturals focused, and no-fuss, easy self-care….perfect for today’s well-groomed men!