Trend Watch: Well-Aging at Any Age

A $1.083 Billion Global Market

According to the Global Wellness Institute, personal care and anti-aging accounts for a $1.083 billion market in today’s global wellness economy.  In addition, Spate reports that there has been a 26.9% rise in “self-care” searches online in the US for the year-ending Nov 2020.

“Well-aging” over “Anti-aging”

Wellness, well-aging, and self-care have clearly been top global consumer trends in the last year. And, notably, brands are adjusting their messaging away from “anti-aging” terminology that implies that minimizing the impacts of aging is relegated to the realm of mature consumers only. “Pro-aging” or “well-aging” promote achieving healthy skin and hair at any age with increased consumer demand for “well-aging” products represented across all age and gender spectrums.

Naturals and Wellness

In addition, consumers are more devoted than ever to “healthy” products to promote wellness. Naturals are perceived as safe and healthful, and map to feelings of wellness and self-care that consumers are craving. Our farm-to-face seed oils are sustainably produced on member farms and provide unique chemistries that offer stability, luxurious natural alternatives to synthetic emollients, and amazing versatility to a wide range of well-aging applications.

TOP PICKS: Well-Aging Formulations

Our chemists have developed an extensive Guide Formulation Library using our ingredients and, specifically, our Well-aging Formulation Library is pretty beefy, so we’ll highlight some of our Top Well-Aging Formulation Picks below:

• CLEANSERS: Favorites in this class include the Melting Waterless Cleansing Oil Balm with a lovely lavender, citrus scent and gentle, luxurious skin finish, and the Facial Cleansing Stick for a handy, highly portable format for cleansing-on-the-go.
• FACE AND LIP: Our Hydrating Cold Process Gel Cream provides lovely, rich but light emollience that can be enhanced when mixed with any of our Booster Serums. We are especially keen on the Well-Aging Booster Serum that boasts 7 natural emollients including 33% Meadowfoam Seed Oil XPR and 29% Daikon Seed Extract (both produced to Ecocert/COSMOS approved standards). This Booster Serum is a real well-aging ‘power pack’, promoting extended moisture retention, regenerative and restorative benefits, and skin texture improvement.
• HAIR AND BODY: Our Happy Head Scalp Serum provides soothing moisturization without being heavy and our Clear Oil SunScreen Stick is light and coral reef-safe, resists melting, and comes in an easy-to-apply stick format.
• MOISTURIZERS: Top well-aging moisturizer picks include our Zoom-Ready 3-in-1 Bright Eye Cream and our Day Relief Hand Cream and Night Relief Hand Cream to remoisturize dry and overwashed hands.

These formulations support well-aging and offer gentle, soothing moisturization for skin and hair. Access more Well-Aging Guide Formulations as part of our complete Guide Formulation Library or request product samples of our natural emollients today.