Today’s consumers are concerned about what they put on their skin, hair and bodies. There is a growing consciousness among consumers that want to know about ingredient sources as well as the global impacts of those ingredients. This translates into four pillars that help define “clean beauty”: safety, sustainability, ethics and transparency.
Many are seeking products that are naturally and ethically sourced, and made without toxic or GMO derived ingredients. Our Clean Beauty Guide Formulations map to those consumer preferences.